So what entered 2015 as a novelty act may exit it as a headliner. See where this is going? The concern that made the Samuel Adams brand ubiquitous - and that produces Twisted Tea hard ice tea and Angry Orchard hard cider - should have no problem putting a Coney Island Root Beer in front of consumers across the land. makes it (obviously), and the Boston Beer Co., the biggest craft brewer in America, controls Coney Island. It has already spawned at least one imitator: Coney Island Hard Root Beer.
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Photo courtesy of Coney Island Brewingīy itself, then, Not Your Father’s Root Beer may be just the tip of a national hard root beer trend. Users of the app Untappd have rated it an average of 4.19 stars out of 5, for instance, and various media reports have marveled at the popularity of Not Your Father’s upon its many local debuts. Whatever its iffy backstory, Not Your Father’s has proven phenomenally popular, as Pabst’s summer rollout and various high ratings on respected craft beer sites suggest. The brand is already available in some 30 states and has been on draft in the Chicago area since at least 2013. This past June, Pabst announced a major push to roll out the hard root beer in all 50 states. own a major stake in Not Your Father’s, and the boozy root beer is now made primarily in a La Crosse, Wisconsin, plant known mostly for its production of Mike’s Hard Lemonade and Smirnoff Ice. Presently, principals at Pabst Brewing Co. (You’ll recall that the feds and various states did not care for the caffeine highs that the original Four Loko gave drinkers on top of the drunkenness it disappeared in 2010 and later reappeared sans caffeine.) However, public records indicate that this small-scale operation is actually linked to the Chicago outfit behind Four Loko, the onetime alcoholic energy drink that is now primarily alcoholic.
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Not Your Father’s was ostensibly started by the improbably named Small Town Brewery out of, well, the small village of Wauconda, Illinois, about 45 miles northwest of Chicago (population: 13,000, give or take) - pretty modest-sounding roots, even for root beer. Not Your Father’s Root Beer is linked to the makers of the dubious alcoholic energy drink Four Loko. This high-octane fuel for adult ice cream floats comes with significant mainstream backing. But don’t be fooled by the old-timey illustrations and the unmistakable words “Small Town Brewery” on the label. Not Your Father’s Root Beer, a boozy spin on your favorite sassafras-flavored soda from childhood, racked up $7.2 million in sales through the first half of 2015, a figure that would rank it among the country’s 30 top-selling craft beers, according to Fortune.Īt first glance, this bottled “ale with the taste of spices” has all the markings of an indie upstart done good.
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beer industry’s biggest surprise hit of the year - and it hardly qualifies as beer. Not Your Father’s Root Beer comes in different varieties ranging from 5.9 to 19.5 percent alcohol by volume - the makings of one potent float.